steve rubel

Steve Rubel ( bio ) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. He also explores these topics on his lifestream site , a monthly Forbes.com column and in a bi-weekly AdAge column .  

Good news for Facebook: It turns out users find ads on social networks no more annoying than any other ads on the web. According to a study from research firm Dynamic Logic, consumers view brand messages on social-media sites as comparable to those in online video, and are only slightly more annoying to internet users than search or banner ads. While that's better news for Facebook, which has been embraced by blue-chip marketers such as Procter & Gamble , it's a bit of a backhanded compliment.  

Monday 9:30 a.m. It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs.

Blogs are what's causing the Web to grow   -Jason Goldman

 

With the growing number of online services, it's becoming more economical for small business to rely on web-based tools rather than expensive enterprise software. Not too long ago we brought you 5 Web Apps To Keep Your Startup Organized , and now the website Business Pundit has released their top 10 list of online collaboration tools for small businesses. While few of us are bold enough to lay claim to Nostradamus-like powers of prophecy, it's still interesting to read industry predictions.  

Above the TVs in the lobby, a ticker runs not only the latest news, but stock updates as well. Over by the elevator, a screen tells you if the flights out of Jacksonville International Airport are on time. And next to the pool table in the lobby, there's another table to set up your laptop and plug it in.  

We already wrote about Look , but at today's event we learned new details on partnerships with Red Bull, Kodak, and the Huffington Post partnering to create customized content channels featured in Look. Seesmic might have found a potentially lucrative business model by selling interactive advertising space to brand marketers. "Realtime is the new primetime," social marketing firm Edelman Digital's director of insights Steve Rubel remarked in his keynote. Look is an attempt to simplify social media c  

The Edelman Digital team has published a brand new white paper with 10 ideas for the new decade. In the video below Steve Rubel, SVP, Director of Insights for Edelman Digital, outlines the big themes in the paper.  

This Thursday, Jan. 21 at 9 a.m.-noon Eastern time in New York and everywhere live in video, we're launching a new product designed to help Twitter go mainstream, a new TV-like experience that can be used by anyone. Using Seesmic Look is very close to watching TV with a very rich and unique experience. We also have many partners, media and brands associated to Look and would like to share our plans with you and get your feedback, as always.  

I t's the end of the week and we know what that means kiddos, time to share how I spent my time since our last visit. And that visit was a long time ago given the holidays and that big trade show in the desert. Besides the big show I went on vacation, attended a wedding and read a lot of e-books.  

One of DFJ Gotham's portfolio companies Drop.io (run by my friend Sam Lessin ) just launched Presslift , another service that leverages their core technology platform. The new service enables public relations professionals to supercharge their press releases. The old static text releases can now be replaced with press releases that include rich media (photos, videos, audio), have robust access controls, generate detailed reach reports and automated distribution to Twitter, Facebook, and beyond.